We set out to modernize Bengal® by taking a 40-year-old industry leader into a new era of brand storytelling. Using our advanced CGI workflows, we created a photorealistic tiger mascot to serve as the bold new face of the company. This character became the centerpiece of the brand’s evolution, allowing us to craft a dynamic identity rooted in both legacy and innovation. From there, we built a full suite of advertising assets for digital and print—all centered around a cohesive, story-driven campaign.
BENGAL®
Brand Campaign:
2025
Client
Bengal
BENGAL®
Brand Campaign:
We set out to modernize Bengal® by taking a 40-year-old industry leader into a new era of brand storytelling. Using our advanced CGI workflows, we created a photorealistic tiger mascot to serve as the bold new face of the company. This character became the centerpiece of the brand’s evolution, allowing us to craft a dynamic identity rooted in both legacy and innovation. From there, we built a full suite of advertising assets for digital and print—all centered around a cohesive, story-driven campaign.
Year
2025
Client
Bengal
Bengal® expanded nationally with a unified brand identity across print, digital, broadcast, and tradeshow campaigns.
ADVERTISING OBJECTIVES
As a nationwide company, Bengal® was eager to expand its reach through a wide variety of advertising channels—including magazine ads, tradeshow displays, and broadcast commercials. Their interest in a multi-platform approach allowed us to develop a cohesive brand presence that could adapt seamlessly across both print and digital environments.
A multi-platform strategy helped Bengal® create consistent, high-impact messaging across every major consumer-facing channel.
THE MAKING OF BENGAL® (BTS)
This behind-the-scenes look at the Bengal® commercial highlights the full creative process—from early concepting and custom CGI to casting, set design, and meticulous shot planning. Every element was carefully crafted to evolve Bengal® beyond the traditional pest control image and into something bold and memorable.
The result is a high-impact, detail-driven production that brought Champ the Tiger to life.
THE MAKING OF BENGAL®
This behind-the-scenes look at the Bengal® commercial highlights the full creative process—from early concepting and custom CGI to casting, set design, and meticulous shot planning. Every element was carefully crafted to evolve Bengal® beyond the traditional pest control image and into something bold and memorable.
Bengal® strengthened its online presence through targeted social media, web design, and digital-first brand storytelling.
BENGAL® COMMERCIAL
This campaign centers on a young girl—the emotional heart of the story—whose curiosity leads her to uncover a roach infestation. When Champ the Tiger arrives, fear turns to trust as he helps her restore peace, positioning Bengal® as both protector and trusted companion.
BENGAL® 2MIN COMMERCIAL
In this campaign, we focused on creating an emotional anchor through the eyes of a young girl—the heart of her family and the first to sense something is wrong. Her curiosity and vulnerability guide the story as she uncovers a roach infestation. When Champ the Tiger arrives, her initial shock turns into trust as he empowers her to help restore peace to her home. Through her journey, we position Bengal® as both protector and partner—leaving viewers with a sense of comfort, wonder, and lasting connection.
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