EvoBioNYC

The Evolutionary Biologics NYC® cinema brand campaign provided Creative Doorway with a unique opportunity to introduce a high-end biologic product offering to the glamorous themes of the beauty industry. With a marketing undercurrent that would pronounce the celebrity appeal of the former president of Loreal.

Task

To combine the theme expositions of modern high fashion with a splash of science fiction reality, all the while staying true to the safety of a consumer biologic baseline; we were confident we could yet again revolutionize a new product perception.

Like most of Creative Doorway’s cinema brand campaigns, the concept origination phase is where the Evolved short film narrative was derived. Using the same cast, sets, wardrobe and art direction, we were able to extract from these elements to translate into the other brand collaterals of the project.