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Awakening

The Exo® Awakening cinematic brand story campaign was initialized to build an advertising strategy and brand entrance into the first of a multitude of biotech product offerings to launch internationally.

Task

To revolutionize our production workflows to showcase a lineup of products for anti-aging, pain management and athletic injury treatment, it was only naturally instinctive that this company’s 'beyond science fiction reality' medicinal offerings be paired equivalently with a cinematic storytelling experience cut from the same cloth.

APPROACH

Synopsis

A mysterious invitation with unknown geographical coordinates leads a single doctor to unlock the truths that can change the course of a near futuristic-present-day health crisis. Where prescription medication life support has both patients and physicians feeling the pressures of survival, a new scientific innovation could hold the key to restoring hope.

Written and Directed by James Buzzacco.

APPROACH

Synopsis

A mysterious invitation with unknown geographical coordinates leads a single doctor to unlock the truths that can change the course of a near futuristic-present-day health crisis. Where prescription medication life support has both patients and physicians feeling the pressures of survival, a new scientific innovation could hold the key to restoring hope.

Written and Directed by James Buzzacco.

PROJECT OVERVIEW

A Cinema
Short Film

Out of the vast range of objectives in this particular campaign, the production agendas behind the short film commercial ‘Awakening’ were Creative Doorway’s opportunity to finally communicate at our clients same future-forward-frequency; allowing for a wider audience to interpret the implications of their new product-line’s healing potentials.

IN THE FIELD

The Creative Doorway
Production Process

This hybrid that we must become, between filmmaker and marketing professional, walks a very thin line in respect to the sustainability of our project’s advertising integrity, and our flare for an artistic flare. The short film commercial ‘Awakening’ is the perfect showcase of this harmony.

THE MAKING OF

Behind the Scenes

Go behind the scenes with Director James Buzzacco, as he and cast and crew help expose a rather unorthodox approach to film making, branding and marketing. Travel to new on-location sets and film studios with the Creative Doorway team as they execute the preliminary rounds of production for one of the upcoming Elysian Biologics cellular product lines Exo®, in this inventive short film commercial titled “Awakening.”

THE MAKING OF

Behind the Scenes

Go behind the scenes with Director James Buzzacco, as he and cast and crew help expose a rather unorthodox approach to film making, branding and marketing. Travel to new on-location sets and film studios with the Creative Doorway team as they execute the preliminary rounds of production for one of the upcoming Elysian Biologics cellular product lines Exo®, in this inventive short film commercial titled “Awakening.”

LETS COLLABORATE

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