Awakening
The Exo® Awakening cinematic brand story campaign was initialized to build an advertising strategy and brand entrance into the first of a multitude of biotech product offerings to launch internationally.
Task
To revolutionize our production workflows to showcase a lineup of products for anti-aging, pain management and athletic injury treatment, it was only naturally instinctive that this company’s 'beyond science fiction reality' medicinal offerings be paired equivalently with a cinematic storytelling experience cut from the same cloth.
Out of the vast range of objectives in this particular campaign, the production agendas behind the short film commercial ‘Awakening’ were Creative Doorway’s opportunity to finally communicate at our clients same future-forward-frequency; allowing for a wider audience to interpret the implications of their new product-line’s healing potentials.
This hybrid that we must become, between filmmaker and marketing professional, walks a very thin line in respect to the sustainability of our project’s advertising integrity, and our flare for an artistic flare. The short film commercial ‘Awakening’ is the perfect showcase of this harmony.
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