Luma®

The Luma® Restore cosmetic cellular brand campaign presented Creative Doorway with a series of unique production objectives. Our creative direction and story development prowess was challenged to fabricate within the unorthodox theme boundaries of natural/organic and biotech innovation.

Task

To reinvent the market impressions of a particular scientific/exosomal skincare breakthrough and push the boundaries of our visual design for print and web; along with building a sales-narrative undercurrent within a series of cinema video commercials.

From the conception of our initial script and storyboard protocols, we began to realize the potentials of our on-screen art direction; of which would come to showcase a new brand vitality within the traditionally sterile genre of regenerative medicine product offerings.