Capturing a Science Fiction Reality, a New Genre of Product Promotion for the Big Screen.
A new genre of product promotion for ‘the big screen’ allows creative and visionary partners, Misty and husband James Buzzacco, to explore a storytelling twist to help showcase the healing potentials of a new lineup of regenerative cellular products.
As unique as the diversification of cellular scientific innovations offered up by the renowned California based research and development company Elysian Biologics, there’s no question now of their intentions to proudly exercise this same boundary defying business model when it comes to how their company is aesthetically perceived on a brand and marketing platform.
With 2020 marking the launch date for Elysian Biologic’s new lineup of NK therapies, pure MSC stem cell products and for the highly anticipated Exo® Exosome (umbilical cord derived) products for anti-aging, pain management and athletic injury treatment, “it was only naturally instinctive that their ‘beyond science fiction reality’ medicinal offerings be paired equivalently with a cinematic storytelling experience cut from the same cloth”, says Director James Buzzacco. “The conception of the short film commercial ‘Awakening’ was the company’s opportunity to finally communicate at this same future-forward-frequency and allow a wider audience to truly educate and understand the implications of their new product-line’s healing potentials.”
Creative Doorway Reinvents itself for a New Scientific Innovation.
The owners and creative pioneers, James and Misty Buzzacco, of the Los Angeles cinematic marketing boutique Creative Doorway, were commissioned early in 2017 by the highly reputable cellular manufacturing company Elysian Biologics, to build the marketing entrance into the first of a multitude of new stem cell offerings to launch in 2020.
The creative duo have established a strong professional reputation in the regenerative medicine industry from their unorthodox brand ‘creative direction’ within the scope of their current portfolio; “one that critics have not hesitated to glorify because of its potential to revitalize a traditionally sterile medicinal industry,” says the CEO of Elysian Biologics. “This same perspective runs parallel with how we view our cellular products and services.”
“Our art direction always feels like we start with saturated brush strokes that overflow with the cinematic framework inspirations of the science fiction reality of tomorrow”, exclaims both James and Misty.“And as we set out to artistically approach the visionary cocktail that blends both the realistic nature of the current scientific advancements with the more embellished ‘sci-fi’ branding ingredients used to create a sense of wonder for the potential buyers of the products, there is a certain responsibility we must uphold. This hybrid that we must become, between filmmaker and marketing professional, walks a very thin line in terms of sustaining an advertising integrity, and the short film commercial ‘Awakening’ and its overall brand for the Exo® Exosomes product is the artistic end result”
